Overview of DNC (Do Not Call) Registry
Starting from 2 January 2014, the Do Not Call (DNC) provisions under the Singapore’s Personal Data Protection Act 2012 (PDPA) generally prohibits organizations from sending certain marketing messages (in the form of voice calls, text or fax messages) to Singapore telephone numbers, including mobile, fixed-line, residential and business numbers, registered with the DNC Registry.
Organizations sending marketing messages to Singapore telephone numbers will need to:
• Check with the DNC Registry, unless you have the recipients’ clear and unambiguous consent in written or other accessible form for sending the marketing message to the Singapore telephone number.
• Your organization may also send a text or fax message (but not voice call) on similar or related products, services and memberships to individuals with whom you have an ongoing commercial or member relationship, without the need to check the DNC Registry. In your message, you are required to provide information on how individuals can opt out of such messages using the same medium by which the message is sent. Upon receiving an individual’s opt-out request, you may no longer rely on the exemption and must stop sending such messages to that individual 30 days after the opt-out. Please refer to the Personal Data Protection (Exemption from Section 43) Order 2013 for more information.
• If your organization is sending a text or fax message, include clear and accurate information identifying your organization as well as contact details within the message. This allows the recipient to contact you for clarifications, if necessary.
The DNC Registry, however, does not cover messages sent for other purposes, such as service calls or reminder messages sent by organizations to render services bought by the individual. Messages for pure market survey or research and those that promote charitable or religious causes are also not covered under the DNC provisions.
Telemarketing calls or messages of a commercial nature that target businesses are also excluded from the DNC Registry rules.
For more information on the Personal Data Protection Act, please visit the Personal Data Protection Commission FAQ.
How to use MoCo SMS Suite to comply with DNC Registry
- Export the mobile numbers which you need to check
Using MoCo SMS Suite, you can export out the mobile numbers which you need to check into a CSV (Comma-separated-values) file that complies to the DNC Registry accepted format. The following video shows you how to do it:
- Upload the exported csv file to DNC Registry
Upload the CSV file exported in step 1 to the DNC Registry (click on link above). You must login first using your Singpass.
- Wait for DNC Registry to email you the results
The PDPC will email you the results in CSV format.
- Import the result into MoCo SMS Suite
After you received the DNC check results, you can import the result CSV file into MoCo SMS Suite. MoCo SMS Suite will analyze the result file and update the “SMS Subscription” status of the contacts inside it’s Address Book accordingly. Those contacts that have registered with the DNC Registry and indicated that they do not wish to receive SMS will have their “SMS Subscription” status set to “No”. The following video shows you how to import the DNC result into MoCo SMS Suite: