Which to create: Facebook profile, group or page?

Facebook is one of, if not the most, popular social media platform in the world. Apart from connecting with your friends, many businesses are using Facebook as a platform for connecting with their customers.

However, some people are confused about the various options offered by Facebook, namely Facebook Profile, Facebook Group and Facebook Page. In this article, I shall talk about the differences between these options and recommend how to use them for your business.

 

Facebook Profile:

The Facebook Profile is your personal Facebook account. This is the main account which you use to login to Facebook.

Facebk profile

What you can do with it?

• Share status updates, photos, videos and links
• Add friends
• Post comments
• ‘Like’ Facebook pages
• Join Facebook groups

Recommendations:

• Use Facebook profile for your social networking purpose.
• Use your Real name as the profile name
• You can add personal friends and business associates as your friends. You may want to group them into different “Friend List” so that you can decide certain posts are too “personal” to show to your business associates and customers.
• The maximum number of friends you can add is 5000. Thus, manage your friend list carefully. Those friend requests that you do not approve will become your “followers”.

 

Facebook Page:

The Facebook Page is a special profile for your company, product or brand. People can “like” your Facebook page and become the “fans” of your page.

Facebk page

What you can do with it?

• Promote your products, company or brands.
• Post announcements regarding your business
• Engage your customers or fans
• Share photos, videos or links about your brands
• Share photos, videos or links which your fans are interested in
• Post offerings
• Get people to sign up for your newsletter

Recommendations:

• Use Facebook page for your professional purpose.
• Get 25 fans as soon as possible so that you can set a customized web address for your Facebook page.
• Provide links to your Facebook page inside your company website.
• Share contents which your target audience is interested in, regularly.
• Respond to comments or complaints on the Page as fast as possible. At least, let them know that their complaints are being heard and processed.
• Do not quarrel or make it personal in the page comments. Be professional and polite.

 

Facebook Group:

Facebook groups are meant for managing a community and facilitating sharing among members of the community. Groups can be public, closed or secret.

Facebook group

What you can do with it?

• Message all your group members
• Share posts, photos, videos and links
• Ask questions and add polls options
• Upload files for sharing
• Create events for group members

Recommendations:

• Use Facebook group to create or participate with a wider community from which your brand’s target audience is a subset.
• Facebook group is the only place where you can create polls. Use it effectively to survey your community.
• Share contents which your target audience is interested in, regularly.
• You can also create secret group for your internal team’s interactions.

Brief explanation on how Search Engine works

As more people prefers to search for information on the internet, the internet search engines have become an important part to business marketing. There are various search engines available, like Google, Yahoo, MSN, etc. The most popular one of course is Google, so this article would focus mainly on the Google search engine.

 

What happens when a user do an organic search:
• The Search Engine first analyze the words the searcher typed in and pick the pages that match those words
• It will then ranks the matches.
• Finally it displays the search results.

 

How Search Engines Find web pages for the organic indexes
• Search Engine Spider traverses the internet via hyperlinks
• The spider visits each HTML page and scoops up all the text on the page, assigning the page a unique document number
• The Search Engine then removes the tags, keeping only the text
• Finally the search index is created with each keyword stored along with information about what pages it was found on

So the Index table will look something like that:

se1 And the document table will look something like that:

se2
Ranking the Matches

So after the Search Engine retrieve the pages (from the Index table) that match the search phrase which the user want to search for, it will rank these pages according to the following criteria:
Keyword Density – How frequently the search keywords are found in those pages
Keyword Proximity – Whether the search terms in a query are found close to each other in the web page.
Keyword Prominance – Pages that feature query words in titles, headings, emphasized text and initial paragraphs are said to have high keyword prominance.
Link Popularity – How many sites are linked to the page, and the authority of the sites that linked to the page.

 

Understanding how the search engine works is the first step towards SEO (Search Engine Optimization). In order for your site to rank high in search engine for your preferred keywords/keyphrases, you would have to optimize your webpages accordingly.

However, do bear in mind that, ultimately your webpages are meant to be read by humans, not machines. So do not cluster your webpages with keywords as that would become unreadable and google doesn’t like that too. Lastly, do note that google’s algorithm changes regularly so SEO is a continuous instead of one-off effort.