How MoCo SMS Suite complies to DNC (Do Not Call) Registry

Overview of DNC (Do Not Call) Registry

Starting from 2 January 2014, the Do Not Call (DNC) provisions under the Singapore’s Personal Data Protection Act 2012 (PDPA) generally prohibits organizations from sending certain marketing messages (in the form of voice calls, text or fax messages) to Singapore telephone numbers, including mobile, fixed-line, residential and business numbers, registered with the DNC Registry.

Organizations sending marketing messages to Singapore telephone numbers will need to:

• Check with the DNC Registry, unless you have the recipients’ clear and unambiguous consent in written or other accessible form for sending the marketing message to the Singapore telephone number.

Your organization may also send a text or fax message (but not voice call) on similar or related products, services and memberships to individuals with whom you have an ongoing commercial or member relationship, without the need to check the DNC Registry. In your message, you are required to provide information on how individuals can opt out of such messages using the same medium by which the message is sent. Upon receiving an individual’s opt-out request, you may no longer rely on the exemption and must stop sending such messages to that individual 30 days after the opt-out. Please refer to the Personal Data Protection (Exemption from Section 43) Order 2013 for more information.

• If your organization is sending a text or fax message, include clear and accurate information identifying your organization as well as contact details within the message. This allows the recipient to contact you for clarifications, if necessary.

The DNC Registry, however, does not cover messages sent for other purposes, such as service calls or reminder messages sent by organizations to render services bought by the individual. Messages for pure market survey or research and those that promote charitable or religious causes are also not covered under the DNC provisions.

Telemarketing calls or messages of a commercial nature that target businesses are also excluded from the DNC Registry rules.

For more information on the Personal Data Protection Act, please visit the Personal Data Protection Commission FAQ.


How to use MoCo SMS Suite to comply with DNC Registry

  • Export the mobile numbers which you need to check

Using MoCo SMS Suite, you can export out the mobile numbers which you need to check into a CSV (Comma-separated-values) file that complies to the DNC Registry accepted format. The following video shows you how to do it:

  • Upload the exported csv file to DNC Registry

Upload the CSV file exported in step 1 to the DNC Registry (click on link above). You must login first using your Singpass.

  • Wait for DNC Registry to email you the results

The PDPC will email you the results in CSV format.

  • Import the result into MoCo SMS Suite

After you received the DNC check results, you can import the result CSV file into MoCo SMS Suite. MoCo SMS Suite will analyze the result file and update the “SMS Subscription” status of the contacts inside it’s Address Book accordingly. Those contacts that have registered with the DNC Registry and indicated that they do not wish to receive SMS will have their “SMS Subscription” status set to “No”. The following video shows you how to import the DNC result into MoCo SMS Suite:

Live SMS Voting at SUTD

Two days ago, we had a LIVE SMS Voting session at Singapore University of Technology & Design (SUTD). SUTD is a very new and dynamic university in Singapore. They are conducting a LIVE SMS voting among their Design class students to vote for the best project.

SUTD Live SMS Voting 1

SUTD Live SMS Voting 2

Eligible voters (the students of the subject) are supposed to send in SMS in the format “SUTD<space><project1><space><project2><space><project3>”, whereby <projectX> is the project number of those projects that you want to vote for. So in this case, each voters can vote for a maximum of three projects. Each voter can send in any number of sms, but only the latest sms for each mobile number is taken into account.

SUTD Live SMS Voting 3

The sms voting result was displayed during the session on a projector screen so that the students and guests could see the “race” happening in real-time. The students were very enthusiastic and the live sms voting certainly added an extra dose of excitement to the competition. The seven project groups shortlisted for the competition gave their demo and presentations, and our support staff was quite impressed by the liveliness, creativity and enthusiasm displayed by these young students.

We were secretly rooting for the “angry bird” project group: they were devising a way of calculating the projectile of the angry bird to guarantee a hit on the green pigs. Unfortunately, we are vendor not students so we did not have the privilege to vote. We heard later that the angry bird group got the bronze prize, so congratulation to them.

The event was a great success and we wished that the students of SUTD would continue to live their dreams and have a bright future!

For more information on our Live SMS voting / polling service, please visit our company website.

Durex Sexiest Couple SMS Voting Campaign

We hosted an SMS Voting campaign for Durex last week. The campaign was to vote for the sexiest couple in Singapore. After a preliminary round of evaluation, three groups of couples were shortlisted. An article was published on newspaper on 4th September listing the shortlisted couples and instructions for the SMS voting:

Durex Sexiest Couple SMS Voting
We setup our SMS server at the office for a week. Plenty of sms were received from the fans and supporters of the three groups of couples. It was a very successful campaign and definitely helps in promoting the Durex brand. After the campaign, the results were tabulated and delivered to the client.

For more information on our SMS Server Hosting service, please visit our company website.

Singapore Spam Control Bill 2007

Singapore Spam Control Bill was passed in year 2007 to provide a framework in which direct marketeers must follow. The link to download the full spam control bill document is at the end of this article. The following is a summary of the bill with regards to unsolicited electronic messages (email or sms):

1. Unsubscribe Facility

Each unsolicited electronic message must have Contact information. It can be in the form of an e-mail address, an Internet location address, a telephone number, a fax number or a postal address that the recipient can use to submit an unsubscribe request. It is strongly suggested that this contact takes the same form as the electronic message itself – an e-mail should offer an unsubscribe facility through e-mail, while a mobile SMS should offer a reply via the recipient’s cellphone.

The above contact should be a valid contact for at least 30 days, that could receive unsubscribe requests from recipients of spam. The use of this contact should not cost the sender of unsubscribe request more than the usual cost of using such a contact.

Once an unsubscribe request is submitted, the sender should remove the recipient’s electronic mail address or mobile phone number from their mailing list within 10 business days.

2. Labelling and other Requirements

Each unsolicited commercial electronic message should include:
a) Correct and non-misleading title in the subject field of the message, if the message has a subject field.
b) <ADV> before the title of the message, or in the case where there is no subject field, before the actual content of the message.
c) Correct and non-misleading header information where applicable.
d) An accurate and functional e-mail address or telephone number by which the spammer could readily be contacted.

3. Civil Recourse Against Non-compliant Spammers

If you have suffered loss or damages as a result of the transmission of non-compliant spam, you could also seek legal recourse against the spammer. This takes the form of a civil action against the spammer in court. You could also seek civil action for those who authorise the sending of non-compliant spam.

If successful, the court could grant injunction, damages, and statutory damages. Statutory damages that could be awarded would be up to S$25 per non-compliant spam, up to a maximum of S$1million. If you wish to claim damages beyond S$1million, you could opt for grant of actual damages instead. In addition, the court can order the spammer to pay for the costs and expenses of the legal proceedings.

Introduction to SMS Marketing

What is SMS ?
SMS stands for “Short Message Service”. It is the technology that enables users to send and receive text messages via mobile phones.

How can SMS help your business ?
• Advertising of products and services
• Marketing Promotions
• Information dissemination and Query
• Birthday or Festive Seasons greetings
• Appointment Reminder and Confirmation
• Voting System
• Collection of Survey and Feedback
• Conducting of Quiz / Contest

Why use SMS ?
SMS is an extremely efficient, cost-effective and high-response-rate medium. Nowadays, almost everyone has a mobile phone and therefore SMS is very effective in getting the message across to your target audience. The cost of SMS is also much cheaper compared to traditional marketing medium (TV, newspaper, magazine, etc).

Some of you might ask, why not email marketing? Afterall, email marketing is totally free. Well, there are several disadvantages of using email marketing. Firstly, not everyone check their emails regularly. Some people have a few emails and some of those email accounts were never even checked. Secondly, most mail servers are equipped with spam filters so your marketing emails has a high possibility of not being read by your target audience.

So SMS is fast becoming a powerful medium for connecting with your clients. With the correct tool, you can effectively and systematically perform your SMS marketing to help your business grow.

SMS Hosting for CIBA Vision

We hosted a SMS Survey late last year for CIBA Vision. We setup a server at our office, running our MoCo SMS Suite for 24-hour, for one and a half months. It was the first time we hosted a SMS campaign for another company and the response was great!

At the end of the campaign, all SMS are consolidated into Excel file and delivered to our client. SMS survey is a great way of gathering customers’ feedback and expanding your customer database. We believe that in future SMS would be a very important media in business marketing and customer relationship management.

For more information on our SMS Server Hosting service, please visit our company website.