Case Study: Using MoCo SMS Suite in Real Estate

We will illustrate how MoCo SMS Suite can be deployed in various sectors by using different real-life case studies. In this article, we will show you how MoCo SMS Suite can be deployed in the Real Estate industry. The Real Estate company name in this article is not the actual name.


Grand Realty Group is one of the largest real estate company in Singapore. It has over thousands of property agents registered with them.

The management of Grand Realty Group wanted to provide a SMS query service for their agents:

1. An SMS machine will be installed at their main office. The admin staff will update an Excel file on that machine with the latest valuation prices of flats according to their districts and room type.
2. All registered agents can send in sms to the SMS machine, querying the valuation prices of HDB flats of particular district and room type.
3. The SMS machine, upon receiving the sms query, will retrieve the information from the Excel file and reply to the agents.

Our Solutions:

We installed our MoCo SMS Suite Professional edition onto one of the computer at the company’s main office. Their admin staff created and maintained a Microsoft Excel file that looks something like the screenshot below:

moco case study for realestate1

Then, we created a rule at the Auto Response System of their MoCo SMS Suite:

moco case study for realestate2

The rule will tell the MoCo system, upon receiving an incoming SMS that begins with the word “HDB”, to retrieve information from an Excel file and then send it back to the sender of the query sms.

The system will match column A and B of the Excel file with the 2nd and 3rd word of the incoming sms, and then retrieve the relevant information.

For example, an agent can send in an sms “HDB 2 3R” to the system. According to the Excel file above, the system will reply the agent with an sms : “Price: 125K – 200K; Valuation: 200K – 250K”.

The system proved to be very useful to the agents and thus MoCo SMS Suite has again provided an excellent value-added service to our customers.

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