How MoCo SMS Suite complies to DNC (Do Not Call) Registry

Overview of DNC (Do Not Call) Registry

Starting from 2 January 2014, the Do Not Call (DNC) provisions under the Singapore’s Personal Data Protection Act 2012 (PDPA) generally prohibits organizations from sending certain marketing messages (in the form of voice calls, text or fax messages) to Singapore telephone numbers, including mobile, fixed-line, residential and business numbers, registered with the DNC Registry.

Organizations sending marketing messages to Singapore telephone numbers will need to:

• Check with the DNC Registry, unless you have the recipients’ clear and unambiguous consent in written or other accessible form for sending the marketing message to the Singapore telephone number.

Your organization may also send a text or fax message (but not voice call) on similar or related products, services and memberships to individuals with whom you have an ongoing commercial or member relationship, without the need to check the DNC Registry. In your message, you are required to provide information on how individuals can opt out of such messages using the same medium by which the message is sent. Upon receiving an individual’s opt-out request, you may no longer rely on the exemption and must stop sending such messages to that individual 30 days after the opt-out. Please refer to the Personal Data Protection (Exemption from Section 43) Order 2013 for more information.

• If your organization is sending a text or fax message, include clear and accurate information identifying your organization as well as contact details within the message. This allows the recipient to contact you for clarifications, if necessary.

The DNC Registry, however, does not cover messages sent for other purposes, such as service calls or reminder messages sent by organizations to render services bought by the individual. Messages for pure market survey or research and those that promote charitable or religious causes are also not covered under the DNC provisions.

Telemarketing calls or messages of a commercial nature that target businesses are also excluded from the DNC Registry rules.

For more information on the Personal Data Protection Act, please visit the Personal Data Protection Commission FAQ.


How to use MoCo SMS Suite to comply with DNC Registry

  • Export the mobile numbers which you need to check

Using MoCo SMS Suite, you can export out the mobile numbers which you need to check into a CSV (Comma-separated-values) file that complies to the DNC Registry accepted format. The following video shows you how to do it:

  • Upload the exported csv file to DNC Registry

Upload the CSV file exported in step 1 to the DNC Registry (click on link above). You must login first using your Singpass.

  • Wait for DNC Registry to email you the results

The PDPC will email you the results in CSV format.

  • Import the result into MoCo SMS Suite

After you received the DNC check results, you can import the result CSV file into MoCo SMS Suite. MoCo SMS Suite will analyze the result file and update the “SMS Subscription” status of the contacts inside it’s Address Book accordingly. Those contacts that have registered with the DNC Registry and indicated that they do not wish to receive SMS will have their “SMS Subscription” status set to “No”. The following video shows you how to import the DNC result into MoCo SMS Suite:

Using DISC for Sales Profiling

DISC is a behaviour assessment tool based on the DISC theory of psychologist William Marston. Marston’s theory centers on four different personality traits:

• Dominance
• Inducement (sometimes known as Influence)
• Submission (also known as Steadiness)
• Compliance (also known as Conscientiousness)


This theory was then developed into a personality assessment tool (personality profile test) by industrial psychologist Walter Vernon Clarke.

In this article, we shall talk about the traits of these different personalities and how we adapt our sales strategies to each personality types.

Dominance Type:

• Decisive
• Result-Oriented
• Confident
• Compulsive need for change
• See the big picture
• Not easily discouraged
• Focus

• May be too Aggressive
• Domineering
• Strong need to correct wrongs
• Need to be in control
• Lack empathy
• Impatient
• Force opinion on others
• Don’t take No for an answer

How to approach “D” profile person:
• Show them you are Confident, Efficient and Effective
• Make recommendations and let them know you are resourceful
• Give options to solutions. Never tell them something cannot be done.
• Give them Overview, let them know the best and worse scenarios.

Influence Type:

• Make friends easily
• Fun to be with
• Good at entertaining
• Never run out of topics
• Volunteers for jobs
• Express thoughts with excitement
• Spontaneous
• Smile a lot

• Talk too much
• Easily distracted
• Lack discipline
• Restless
• Obliging
• Emotional
• Overly concern about what others think of him/her
• Over promise, under deliver
• Forgetful

How to approach “I” profile person:
• They will like you if you are very Presentable and Interesting.
• Give compliments. They will like you if they feel that you like them.
• Make them happy and feel special.

Steadiness Type:

• Peaceful
• Easy-going
• Patient
• Good Listener
• Make a loyal friend/employee
• Considerate
• Compassionate

• Avoid conflicts
• Resist changes
• Relaxed and lazy
• Quiet, do not speak up
• Seek easy way out
• Does not take a stand
• Lack confidence
• Slow in actions

How to approach “S” profile person:
• Make them feel Comfortable with you.
• Show Empathy and Care for their interests.
• They will like you if you are Patient, Soft-spoken and Considerate.
• Give them Encouragement and Guidance.
• Give them Assurance.

Conscientiousness Type:

• Analytical
• Schedule-Oriented
• Detail-Oriented
• Orderly and Neat
• Need to finish what is started
• Faithful
• Objective
• Responsible

• Skeptical
• Perfectionist
• Think too much
• Pessimistic by nature
• Oblivious to others’ feelings
• Always like to play “Devil’s advocate”
• Under promise, Over deliver

How to approach “C” profile person:
• Be Professional and Objective
• Make them feel they are getting “Value for Money”
• Tell them the worse case scenario. They will like you if they feel that you are honest and reliable.
• Give them Details, Statistics and Comparisons.

Most people are a combination of two types (primary and secondary). By profiling your sales target, you can adapt your approach to achieve better results and customers satisfactions.